At ÜberBlueDM we are all ÜberBluers! We are Social Media Personal Assistants! Think of an ÜberBluer Social Media Personal Assistant as a “temporary” solution to help manage, contribute, monitor and report on all levels of your social media program. ÜberBluer’s are available hourly, daily, weekly, monthly and for extended engagements. Do you need an ÜberBluer of your own? Please ask us for details.
President and ÜberBluer
Erik or simply “E” is fortunate to have very diverse business and life experiences that continue to contribute to his and his client’s successes. His experience in creative environments, sales, training, finance, communications, networking and social media provide him with the ability to approach projects from every direction. Learn more by connecting with him on LinkedIn below.
Erik subscribes to the point of view that if you love what you’re doing for a living, it really isn’t “work”. The central theme here…People. He loves people and is passionate about helping them. It may sound cliché, but it’s true.
Creative Director and ÜberBluer
Mark “Pete” Peterson has a flare for the creative world in which he lives. His dynamic approach to projects continues to thrill our clients. Mark’s ability to find the essential creative elements for our clients truly brings all areas of their social media programs together. At ÜberBlueDM he continues to add to the diverse selection of projects for both online and print media.
Mark’s experience in developing brand identities, marketing collateral and a web presence has spanned a wide variety of industries for many companies, as well as continuing design work in the publishing industry. A few clients that Mark has created for include Modern Luxury Media (CS magazine) and Niche Media (Michigan Avenue magazine, Vegas magazine), Verizon, Playstation, University of Illinois Chicago, Naviscan, Zipline Performance Group, Scribe Healthcare Technologies, Transparent Health, and Transparent Learning.
Brand Strategist and ÜberBluer
Dan Gershenson knew he wanted to be a writer since the 2nd grade, when an Account Executive visited his school on Career Day and told his class about working on the McDonald’s account. Upon graduation from Drake University with a degree in Advertising, Dan went on to Copywriter and Creative Director roles at several area agencies, working oncampaigns for State Farm, U.S. Gypsum, Detroit Tigers, Citibank, Hitachi, Nortel Networks and Advocate Health Care.
Seeking a reprieve from Chicago’s harsh winters, Dan spent six years in south Florida running his own brand development agency. During his time there, he created over 100 strategic plans for clients as diverse as CSL Plasma, Florida Beer Company, TooJay’s Deli, Boca Lago Country Club and C3 Cloud Computing.
Yet, with strong ties to the area, Chicagoland was calling him home. Dan returned in 2011, where he consults with a variety of clients in need of help with brand strategy, content marketing, web analytics and more.
Over the last several years, Dan has becomepassionate about social media, educating clients on how to add this area of new media to their overall brand mix. He writes a weekly column on entrepreneurial thinking for Crain's Chicago Business and his blog, “Chicago Brander,” has been seen by over 35,000 people.
Dan is also an advisor to the Chicagoland Chamber of Commerce on creating social media strategies toward small businesses.
When he finds free moments to detach from his iPhone, Dan loves spending time with his wife Linda and their Fox Terrier, Sarah.
A city dweller who is no stranger to public transportation, Dan finds his best thinking to be done not while in the shower but while riding the El or CTA.
Assistant Director of Operations
With a background in Marketing and Sales Support, Christine assists in the daily operations of the business. Passionate about the power of Social Media and supporting ÜberBlue, Christine provides project support, expertise in marketing communications, daily monitoring of the virtual workforce and handles the financials.
When not in the ÜberBlue office, Christine volunteers with her Church, her community and with the various parent organizations associated with School District 28 and GBN High School. She loves working in her vegetable garden, kayaking and having fun with her family.
How to reach Christine…
Phone: (847) 498-5494